Check out my list, on Topless Robot, of 12 Nerdy Alternatives to the Super Bowl.
However you spend it, I hope everybody enjoys UberBowl Sunday. If, like me, you’re mostly indifferent to football, you’ll enjoy the quiet streets, sparsely populated movie theaters and short waits at restaurants. If you’re a fan, you’ll enjoy the festivity of the day, the excitement of the game and the spectacle of the show.
You may also be one of those who enjoy the Super Bowl commercials, those little exercises in corporate ego that often showcase dazzling skill in compressed cinematic narrative. Last year, one of the more popular ads was the “Team” commercial for the Hyundai Santa Fe, in which a put-upon little kid assembles a football team of other wimpy-looking kids engaged in various macho activities—wrestling bears, etc.
One kid is welding some big, round, suspended metal structure covered with what look like square shutters, making it for all the world resemble the sphere that heroes take to the Moon in The First Men in the Moon by H. G. Wells.